Shoeless Joe’s Grill and Bar

FANS BET ON FRED

We were contacted by our client, Raptors Fan TV, to help create content for their partnership with Shoeless Joe's Sports Bar & Grill and their campaign for Fred VanVleet of the Toronto Raptors. Shoeless Joe's loved how we created content that was engaging to sport fans and that were related to our client’s brand message.

The partnership started with the “Bet on Fred” marketing campaign. Guests would receive free wings with any purchase if, the Raptors won the game. A series of pre and post-game videos were created for the client to use on their social media platforms. We also consulted the client on different ways they can engaged the audience and to integrate Shoeless Joe's Sports Bar & Grill into their live broadcasts.

The success of this campaign, lead to another Shoeless Joe's Sports Bar & Grill, Fred VanVleet campaign. Fans were given the chance to win a $50 gift card or an autographed framed poster from Fred VanVleet. A series of social media videos were created to inform Raptors Fans about the contest. The campaign was promoted through all social media platforms as well as Raptors Fan TV's Live streams.

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Shoeless Joe’s Grill and Bar

We were contacted by our client to help create content for their partnership with Shoeless Joe's Sports Bar & Grill and their campaign for Fred VanVleet of the Toronto Raptors.