Raptors Fan TV x McDonald’s Canada

Our client, Raptors Fan TV (RFTV) had the opportunity to team up with McDonald’s Canada for the Toronto Raptors “Beyond the Arch” promotion. The promotion offered medium-sized french fries to fans every time the Raptors scored 12 three-pointers or more. Fans received fries through the My McD’s mobile app between 11 a.m. EST and 4 am the following day at participating restaurants.

We were selected to create social media content for RFTV to promote this offer to Raptors fans across Canada. This included Instagram branded posts, stories, videos, and Instagram live broadcasts during Toronto Raptors games. The whole campaign exceeded the original projection of 700,000 free fries and instead 2.5 million free fries were given to fans across Canada. McDonald's Canada was satisfied with the results from its "Beyond the Arc" campaign and RFTV again to promote its limited-edition package called the “Raptors NuggNet” for its McNuggets menu item. We, again were happy to help the budding fan page with the new campaign. We took a different approach and created several videos to excite and educate fans of how to “dunk” their McNuggets. The partnership was successful as we had the opportunity to add value and to help spread the word about both campaigns.

It’s Game Time!

PRESS

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Financial Post - McDonald’s reveals the damage of Raptors’ historic run: more than 2.5 million free french fries.

Financial Post - How the Raptors' historic run left McDonald's on the hook for millions in free french fries.

The Toronto Star - McDonald’s and Raptors’ ‘free’ french fries offer is back — but there’s a catch

The Washington Post - Thanks to the Raptors, Ontario is awash in free McDonald’s fries

NBA announces recipients of NBA Team Partnership and NBA Ticket Sales & Service Awards for 2018-19 season

BlogTO - Toronto can't get enough of McDonald's Free Fries

BlogTO - Mcdonalds is losing millions of dollars because of The Toronto Raptors

Eater - McDonald’s Is Bleeding Free Fries After Historic Toronto Raptors Run

Daily Hive - What your Nuggetiquette (how you eat your McNuggets) says about you

AdNews - McDonald's begins Raptors promotion

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