Brands Can Leverage Athletes as Opinion Leaders
Written by Deidra Hunter, Marketing Manager and Content Strategist
Our team has complied thought provoking quotes about marketing, sports, and branding from experts around the world to deliver them to you through our blog.
Today’s insightful quotes are by Julie Frank - Manager, Marketing and Public Relations at Navigate Research.
“Fans are 164 percent more likely to be influenced to purchase a sponsor brand if recalled through social media.”
“This is a great opportunity for brands to leverage their athletes as opinion leaders in order to create a purchase lift effect through social media recall.”
“So smart brands can associate with their portfolio of popular athletes in order to make the recall of their brand that much more likely and positive,” Frank told me.
Via Forbes
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